Build knowledge and momentum as a team
Unlike design-based tools, anyone can edit.
Get others to help - don't do it all yourself.
Improving customer outcomes (and your bottom line) has never been easier!
Talk to your customers and break down their experience path into common touchpoints and stages.
Based on what you learn, consider ways to help improve customer experience at each stage.
Using the data, work with your team to plan concrete changes across different business units.