Woman looking at various customer journey map elements hovering beside her

Journey mapping tools

Personas, scenarios, journey maps, stories, research notes and more. Connected journey mapping tools for shared clarity.

Join over 40,000 people from organizations including:
Amazon Logo
IBM Logo
Citi Logo
Ricoh Logo
Stubhub Logo
Kayak Logo

Tools to focus 🔎 on your customer's journey

Choose only the modules you want, hide the rest for a clean, minimalist space

Research Notes

Simple notes, powerfully connected to other elements.


Catalogue the touchpoints where your users engage.

User Stories

Describe project features in terms of user outcomes.

Todo Lists

Track progress and flag team members to help out.

Connect Everything

Navigate your user journey across connected assets

Screenshot of persona
Relationships screenshot

"Related" links between customer personas, touchpoint scenarios, journey maps, research insights, and todos turn your workspace into an oasis of connected context and clarity – no more disconnected free-form documents and tools!

Save hours and stay focused with consistent structured content editing.

Keep the focus on your data and let our templates handle clean, consistent, minimalist layout.

Customizable content sections

Emoji for subtle visual impact

Enter text in any language

User persona editor screenshot
Customer Journey Mapping screenshot

Empathize and spotlight opportunities with simple journey maps

Build understanding of your customer experience across stages of your product or service

Saves hours

Clear and digestable

Quick to edit

Improve processes

Simple pricing

Available per-workspace or per-user (minimum 10 users)

Team Workspace


paid yearly or $59 monthly
  • Add up to 10 people
  • Up to 500 Records
  • All Content Modules
Start for free
Site License
from $


Depending on team size and needs
  • Larger teams
  • $10/m per user
  • Unlimited workspaces
Contact Sales!