Woman looking at various customer journey map elements hovering beside her

Customer journey mapping and planning tools

An interconnected space for personas, scenarios, customer journey maps, user stories, and research notes.

Join over 40,000 people from organizations including:
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Map and plan your 🔎 customer's journey

Choose the modules you need, hide the rest for a minimalist space

Research Notes

Simple notes, powerfully connected to other elements.

User Personas

Build empathy with visual profiles of your user groups.


Catalogue the touchpoints where your users engage.

Journey Maps

Visualize the ups and downs of customer experiences.

User Stories

Describe project features in terms of user outcomes.

Todo Lists

Track progress and flag team members to help out.

Connect Everything

Navigate your customer journey across connected elements

Screenshot of persona
Relationships screenshot

"Related" links between customer personas, touchpoint scenarios, journey maps, research insights, and todos turn your workspace into an oasis of connected context and clarity – no more disconnected free-form documents and tools!

Save hours and stay focused with consistent structured content editing.

Keep the focus on your data and let our templates handle clean, consistent, minimalist layout.

Customizable content sections

Emoji for visual impact

Enter text in any language

User persona editor screenshot

How customer journey mapping helps

Improving customer outcomes (and your bottom line) has never been easier!

1. Uncover Insights

Talk to your customers and break down their experience path into common touchpoints and stages.

2. Identify Opportunities

Based on what you learn, consider ways to help improve customer experience at each stage.

3. Adjust Your Process

Using the data, work with your team to plan concrete changes across different business units.

Customer Journey Mapping screenshot

Empathize and spotlight opportunities with simple journey maps

Build understanding of your customer experience across stages of your product or service

Saves hours

Clear and digestable

Quick to edit

Improve processes

Flexible prices and plans

Save compared to the per-user pricing of most similar products

Starter Workspace


  • For teams up to 10
  • Up to 250 Records
  • All Content Modules
Free Preview
Standard Workspace


  • For teams up to 25
  • Up to 500 Records
  • Activity Log
Coming Soon!
Large Workspace


  • Larger teams
  • Over 500 Records
  • Full Revision History
Coming Soon!

🔜 Early preview release now available

Join the preview program, send feedback and claim the pre-launch 🎁 offer